Category: B2B Tracking

Website Visitor Tracker Vs. Google Analytics: A Guide On Which Platform To Use

Website visitor tracking has become an essential component of any marketing strategy nowadays. But why use a website visitor tracker when you can use Google Analytics for the purpose? That’s a question worth asking, considering the fact that Google Analytics comes free of cost, in contrast with the tracki...

How does B2B Lead tracking work and its legal implications?

How do we track visitors? We track website visitors by recording their IP address. What is an IP address. IP address stands for Internet Protocol address which is a unique set of numbers (e.g. 192.123.456.123) which identifies your device and allows it to communicate with other devices connected to the Interne...

Why is Visitor Tracking so Important for Websites?

Visitor tracking to your website takes can be a daunting task which is often neglected. Unfortunately, though, you could be making a big mistake if you are not tracking visitors on your website.. Visitor tracking is critical to the proper and successful function of your business. It can help you improve ...