Content Marketing recognises the importance of creating and distributing fresh, useful and relevant SEO content on the World Wide Web in order to improve website ranking, brand awareness and sales conversions.
“Stale” or “dormant” websites which do not have regular content updates automatically lose search engine ranking in favour of regularly updated ones, partly to ensure that users are only directed to “living” websites which can offer them up-to-date information related to their searches.
Furthermore, diligent content marketing efforts aim to establish your website as an authority among competitors, a huge ranking factor in modern search engine algorithms. Having several web pages or blog posts (a bigger website) that are popular with your audience is key to being recognised as an authority.
Content Marketing also aims to create brand awareness, attract visitors to your website and increase conversions. Other digital marketing methods, such as paid online advertising and SEM (Search Engine Marketing) and SMM (Social Media Marketing), may be employed to support your content marketing strategy.