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The Importance of Visitor Tracking on your Website

Why is Visitor Tracking so Important for Websites?

Visitor tracking to your website takes can be a daunting task which is often neglected. Unfortunately, though, you could be making a big mistake if you are not tracking visitors on your website..

Visitor tracking is critical to the proper and successful function of your business. It can help you improve your content strategy for starters. You may also better optimize your design and even generate leads!

It’s important to remember that just because something works for a similar business in your sector, it doesn’t mean it will work for your business. You shouldn’t rely only on external data and campaign statistics to gauge your marketing efforts and to improve your website.

You may need to boost your website (content, design, user experience etc) in order to attract more visitors. Visitor tracking is the first place you should look to get started.

There are other reasons why you may need analytics performed for your business. Keep reading to learn more.

Sourcing Traffic

Perhaps the number one reason businesses perform visitor tracking on their websites is to gain a better understanding of where their traffic is coming from.

Find out which search engines are sending traffic to your site. Also, gain key insights by determining  which traffic comes from which links and from which sources. You can use this information to increase your online presence where your visitors are most active and interested.

Top Ten Ranking

With visitor tracking, you can easily learn more about your top landing pages.

Something that feels right to you may not be working for your customers in terms of page content. Track your top ten pages so you can learn what your customers like.

Rearrange your top ten pages according to your customer’s interest to reflect the most important details about your business. Offer ways for customers to connect with you here.

Evaluations

Just as with your top ten pages, you should be reviewing your entire website with visitor tracking to gain a better understanding of your customers’ likes and dislikes.

Evaluating your website for content that draws more business can greatly improve your content strategies. Likewise, allowing your customers to ‘leave’ can have a great impact on your evaluation process. This gives you the opportunity to incorporate the content that customers are looking for into your website, thoroughly.

Learning Your Customers

Based on tracking results, you can also learn just exactly who is visiting your website and why.

Is the visitor male or female? How old are they? Where do they live and work? Analytics can track and provide this information.

Search Engine Optimization and local online and mobile ads, as well as social media group campaigns, are great ways to target traffic from a specific location. Utilize your tracking results to accurately and precisely facilitate these orders.

Unique Visitor Tracking

While looking at the total number of visitors to your website is great, looking at unique visitors reveals a lot more information.

Unique visitors are those that request pages from your website, regardless of how often or not they visit the site. With this information, you can make better decisions about content strategies for those specific pages or those specific customers. Or both.

Unique visitor tracking provides an accurate picture of the size of the audience you’re reaching.

Lead Generation

Tracking your visitors is a good source of leads, too.

Once you understand your customer’s wants and needs based on the results of their searches, you can better cater to their needs on your landing pages.

Make sure your keywords match with your content and learn which keywords convert to increase sales more rapidly.

Visitor tracking provides a unique source of lead generation.

Conversion Ratings

Find out how many customers are actually making purchases. See which type of customer responds to social media. How many visitors sign up for email or newsletters? Set up goals and track how many visitors reach the goal.

When you’re tracking the customers on your website, you’re more involved with them at other levels. Analytics can provide pertinent details relating to customer preferences, purchases and feedback. You can also track the success or failure of a social media marketing campaign or your pay per click (PPC) efforts.

Find Errors

What if your website is running with errors or defects. This could affect how many visitors are coming to your pages and influence whether or not they decide to stay or come back.

You can easily find things have gone wrong on your website when you’re using analytics because you’ll notice the difference in traffic to those pages. A dip in traffic on a particular page could mean that the page is not loading correctly, so you might need to solve any pending issues.

Referrals

Similar to sourcing traffic, tracking visitors provides a unique look at where your traffic is coming from when it is being referred from other sources.

Use this information to gain rapport with your customers when you link your site back to these referred sources so that your customers can find you easily.

Auditing

Using tracking sources to audit your marketing. You want to make sure you’re spending your money where it really counts.

Tracking your visitors can provide important information about marketing campaigns and web page content. Learn where to funnel marketing funds with analytics that show you exactly what appeals to the customer.

Exit Pages

Learn how many times a customer visits your site, the time spent on your website before they leave. Using analytics you can see the customer journey on your website,  that shows how many and which pages were visited and for how long.

When you know more about which customers are staying and leaving, you’ll have a better idea about how to design your website to provide a better user experience. Improve your content strategy and links on your site pertaining to what your customers like or don’t.

Bounce Rates

You want to keep your bounce rates low since this has become a ranking factor for Google.

This is the rate at which visitors are coming to your site and immediately leaving or never making it past the first page.

This information is crucial for conversion tracking and keeping a tally distance between those bouncing visitors and those that actually stay longer on your site.

Website Visitor Tracking

Visitor tracking is essential for any business to capture key information and details about their website performance. Any business large or small can benefit from being aware of how customers are behaving on their website and optimise your site to convert visitors into leads.

You might feel that there is so much to do and you don’t know where to start ! buy you don’t have to go at it alone. We can help you setup and configure the best tools to track your website visitors and also to convert visitors into leads. Contact us when you’re ready to take your website tracking to the next level!

 

Do you currently monitor and analyse your website traffic?

Get in touch and we can help you set up analytics tools and B2B Lead Generation tools!

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