White Label Web Services could be exactly what you need! Is this your story?
Web design and development isn’t an easy business. Driven by almost impossible deadlines and demanding clients, it’s sometimes difficult to keep up the pace. Do any of these issues resonate with you?
Go in-house or not?
You’re a small to medium sized marketing agency wanting to explore the possibility of opening your own web division. The thought of delivering beautifully designed websites and impressing your clients sounds great. Also, the idea of being able to handle the whole process of web development, from A to Z, in-house should give you better control, right?
In theory yes. In practice, it’s a different story.
First it’s the cost to open the department
You need the talent. Not just any talent, people with experience and technical know-how. People who stay up to date with the latest best in practice concepts. Along with that talent comes the inevitable costs for their wages.
You need to attract the best, to deliver the best.
Next it’s the investment in equipment
From the hardware to the software, licences and regular updates, it’s not cheap to bring the service in house. Especially not when staying on top with the latest programs.
Feeding the engine takes time and money
Think of your webs services department as an engine that you have to feed constantly to make it profitable. That puts more pressure on you to win business that will keep the engine running and fulfilling its purpose. But what happens when employees fall sick or book leave (as is their right). If you’ve brought in the projects but your team is already stretched, where do you turn? How much time are you spending on pitches that you then can’t deliver? What about quiet patches in your business cycle? How do you keep covering the overheads? Do you take on any work at any price?
As a Marketing, PR, Brand, Advertising or SEO Agency, you need to ensure you can keep your clients’ happy. As a business owner you need to make sure that running your company is profitable. This is when outsourcing your web design and development makes sense. You can focus on your core business and offer web design and development or even SEO as added value. Especially if you work with the right partner, like our team at The Web Ally.
No overheads, no massive investment. Just your web projects delivered on time and to budget.