When It’s Time for a Website Redesign: An Honest Look at Sales Bottlenecks
If you need to improve your company and brand’s ability to close sales, your work isn’t complete without making sure your website is top-notch.
When it’s not, your website can actually become a liability. There are some tell-tale signs that a website is causing you to lose business, to the point of creating a sales bottleneck.
To prevent this, there are some strategies you can put into place that will help you redesign your website in a way that creates tremendous improvement.
Follow the points below so that you know when you need a website redesign that will prevent your site from cutting into your sales.
1. Your Site’s Bounce Rate is Too High
Run the analytics of your website so that you know exactly how visitors are interacting with it.
A high bounce rate is one of the worst metrics that truly tell the sign of a site that needs to be redesigned. This refers to users clicking out of your site after only visiting one page.
The average bounce rate for a website is about 58 percent, which means that out of 100 different visits, 58 people click a single page alone before leaving. If your bounce rate is much higher than 58 percent, it points to the fact that something is wrong with the site and that it isn’t connecting with your visitors in the way that it should.
2. The Site Doesn’t Represent Your Brand Well
Your website needs to always represent your brand.
If it doesn’t, people will be either confused or put off. Your brand needs to truly resonate with people, and this can only happen when your site is well-designed and fitting with what you are trying to convey.
When you work with web designers, make sure that they are great at what they do, but also ensure that they understand your brand and what you are trying to get across.
3. It Isn’t Mobile-Optimized or Efficient
People spend far more time on their mobile devices today than they do watching TV. As such, it’s up to you to make sure that your website is optimized for mobile viewing and use.
With this in mind, it is important that you improve your site so that it is usable across iPhone, Android or any other mobile devices.
4. The Website Functionality and User Experience Aren’t Great
Test your website relentlessly to make sure that the navigation experience is smooth and seamless.
When your website is well put-together and easy to use, people will be less likely to click out. The better you design your website, the easier it is for your visitors to use it and to move forward with sales and conversions without an issue.
5. Search Engine Optimization (SEO) is Poor or Subpar
Right now, search engine optimization (SEO) is an €80 billion industry that is continuously growing.
With this in mind, you should redesign your site in a way that gives you much greater SEO performance. By making this happen, your site will be very visible in Google and other search engines, which will inevitably grow your traffic and your customer base.
6. The Site Doesn’t Accurately Serve its Purpose
Make sure that you fully and completely improve your site so that it serves the purpose that you need it to.
This is part branding and part simplification. For instance, you might be rolling out a brand new product that deserves its own website, as opposed to a section in your company’s home site.
When your site is set up to serve a specific purpose, you cut out the confusion and will give your visitors the experience that they are expecting every time that they access it.
7. You Need to Improve Your Content Quality and Execution
Be sure that you are always putting out quality content since this will be the lifeblood of your website.
Operating a blog will be worth its weight in gold because it informs your customers about who you are and what you do. In fact, quality content is one of the most important aspects of search engine optimization, and will continuously drive quality traffic that leads to conversions.
Regardless of what type of content you create, make sure that you are telling stories, engaging your visitors and making use of quality multimedia whenever possible.
8. The Load Time is Slow
It’s also important that your site has a speedy response time.
Nothing makes people click away quicker than a site that loads slowly. Since people are increasingly accustomed to high-speed internet, make sure that your site is up to par and that you test it until you’re satisfied with its load speeds.
9. It Lacks Security Protocols
This is also a time in which a lot of people are dealing with security breaches. To make sure that your site is protecting its visitors, upgrade to an “https” protocol, and keep the security of the website at the very top of your priority list.
When your site is secure, your visitors have nothing to worry about and will stick around.
Work on a Quality Website Redesign
When you’re experiencing any of these issues, a website redesign is definitely in order.
Putting these tips to use will help you not only uphold your brand but also beat out the competition. If you need any sort of help at all, we’d love to assist you.
For the best in website design, web development and digital marketing services, contact us today!