Stumped about what’s keeping you from getting the web traffic you want?
Your website is your primary digital marketing tool, no matter what business you operate. It’s important to have an effective website design to draw more visitors to your site and keep your current users coming back.
It is possible, however, to make a few mistakes when it comes to handling web design. These mistakes can harm your traffic and marketing campaigns more than you know.
Read on to learn about the top website design mistakes you may be making–and your solutions to fixing them.
This is one of the biggest website design mistakes out there, and an easy one to avoid.
Sites with static design are composed of a series of separate HTML files. Original websites relied on static design. Static sites are often cheaper, but may not give users the best functionality.
Responsive design, on the other hand, is pretty much the opposite. It relies on a content management system to handle pages, is easy to make holistic changes to, and lends itself to more interactive design.
In general, responsive design will maximize your user’s experience and make your job easier. Not only will you be able to easily make changes to your responsive site, but you will also be investing in a more reliable, functional, and cutting-edge design.
A blog is essential to your website, and an important channel for you to produce high-quality and optimized content for your visitors. A website without a blog doesn’t give customers a chance to hear your real voice or learn important information about your business.
Blogs also go hand in hand with Search Engine Optimization (SEO) campaigns, social media marketing, and more.
Avoid this web design mistake today by starting up a blog and posting relevant and frequent content.
This is one of the worst website design mistakes to make because it directly impairs your web traffic. It’s imperative to optimize your content for search engines so that you can boost your brand visibility and drive traffic to your site.
This means optimizing each individual page for specific and searchable keywords and phrases. You’ll also want to optimize blog posts for searches.
Local optimization additionally ensures that you appear in local searches for your product or services. For example, people searching for “independent bookstores in Kathmandu” will be more likely to find your site if it is optimized for local searching.
At The Web Ally, we can help you tackle a competitive and successful SEO campaign.
Mobile devices are the way of the future. People are relying on mobile devices more and more to search for local businesses and find information.
It’s essential to optimize your web design for mobile-use, otherwise you’ll be missing out on a large portion of the population. This means that your website will adapt to whatever screen is accessing it, for ease of functionality and use.
Websites that aren’t optimized for mobile use see high bounce rates and low traffic.
This is one of the biggest website design mistakes because it’s so easy to do. You may be tempted to fill your website with important information for your user. This often leads to overfilling.
Too much content can actually overwhelm visitors and push them from your site. It can prevent valuable conversions and decrease profit margins.
Visitors shouldn’t have to keep scrolling to get to the useful information. Subject-wise, each page should be distinct and concise. Every sentence should have a purpose, otherwise, it should be cut.
Users are picky these days, and will prioritize websites that are easy to navigate right off the bat. Make sure it’s easy to navigate your website and access key information with the click of a tab.
Difficult navigation can encourage high bounce rates and more frustrated users. Not having a search bar can also push people away from your site.
Images are a critical component of your website. They supplement key information and add interactive appeal.
When it comes to website design mistakes, however, it’s possible to incorrectly place an image. Poor image placement — and choice — can take the authority out of your content and fail to capture your visitors’ interest.
It can be easier to place images poorly if you are using a free website platform, or one that is more limited in its design elements.
Images should be placed strategically but also sparingly. They should have a clear purpose and align with the content.
It’s important to think of your website as another channel of digital marketing. In this sense, it’s important for your web design to be interactive.
Interactive design may incorporate multimedia elements, such as video and infographics. If your website isn’t interactive, it may simply come across as boring, lacking in authority, and irrelevant.
Incorporate interactive elements into your web design. Also, incorporate interactive elements that educate or inform the viewer. This means a design that is both compelling and valuable.
Every website is composed of a series of internal and external links. It’s important not to have too many of these links, links that are broken, or too few links.
This is one of the easiest website design mistakes to make, especially if you find yourself focusing on content building and user experience. But keep in mind that user experience can be directly informed by effective linking.
Each page on your website should have 2-3 internal links that take visitors to unique pages. Be careful of redundant internal links, or ones that send visitors in a loop. Embed relevant external links into blog posts.
In order to stay on top of your website design performance, you’ve got to keep track of data. Failing to ignore data or not keep up with analytics is one of the biggest website design mistakes.
Download Google Analytics if you haven’t already. Or learn more about website visitor tracking through The Web Ally.
Your website design directly informs user experience. In order to maximize your users’ experience and drive traffic to your site, make sure you choose a responsive and interactive design.
Pay attention to image placement and internal links. Make sure your content is optimized for search engines and mobile use. Stay on top of that website data and focus on relevant, concise, and timely content.
At The Web Ally, we can help you avoid all of these mistakes and more. Let us transform your web design into a competitive component of your digital marketing campaign!
Contact us today to see how The Web Ally can help your business succeed.
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