TWA

White Label Services

Did you know that the same global factories supply multiple brands with their items? For example, the same supplier in India, C.L. Gupta Exports, Ltd., provides products for Pier 1, Target, IKEA, Crate & Barrel, Restoration Hardware, and Ashley Furniture.

The item itself is the same, but the label and pricing are entirely different. This is the essence of white label clothing—that is, the manufacturer that creates the product is very different from the one who sells it to the final customer.

But white label can apply to app development or software development as well. Read on to find out the basics of white label development and if it’s for you.

 

What Is White Label Development?

 

Perhaps you are thinking about creating an app or software, but you don’t have the team to create one. So what can you do? You find someone else to create the app for you, right?

Well, there are white label developers all over who specialise in doing just that. They are like the ghostwriters of the app or software development world.

Ghostwriters write a novel or article, but when the book or article gets published, it has an entirely different name on it.

James Patterson is well-known in the industry for being a prolific writer, but he doesn’t write a lot of his books himself. His ghostwriters do. Patterson just outlines them.

Sometimes ghostwriters are given credit on the book covers as co-authors. But in the case of white label app development, that never happens.

The white label developer will create the app, based on your specifications, and then you are free to market and sell the app as you wish. Your name, and no one else’s, appears on the app as the seller.

You are free to sell the app to other customers or other businesses. That’s your prerogative.

 

Advantages of Using a White Label Developer

 

As you can imagine, there are many advantages to using a white label developer rather than finding a team to create the software or app on your own. Let’s look at some of them below.

 

Quicker Turnaround Time

 

Because white label developers have a huge team who are focused entirely on the business of app and software development, you know that you are going to get what you requested in record time. It’s incomparable to how long it would take you to build a team of talented people and get them to build your app.

It’s also much better than hiring someone off Fiverr or some other freelance site and getting them to build your app. There are no communication problems, and everything is done up to your high standards.

 

More Cost-Effective

 

Since developers will take less time to build the app, you can start selling it sooner. Thus, you can start getting your investment back quicker. This makes the whole endeavor cost-effective.

Look at the big picture when hiring a white label developer. Even if they charge a higher up-front fee, they are much cheaper in the long run, as you will spend less time chasing them to get a quality finished product.

 

White Label Developers Have Immense Experience

 

White label development companies are experts in creating white label apps and software. They do this day in and day out for dozens of companies like you. This immense experience is something that you will appreciate when the entire buying process from start to finish is seamless.

 

No Need to Worry About Maintenance

 

The white label developer is responsible for updates, upkeep, and upgrade of the white label app. They will also host and monitor the app on their servers. This means you don’t have to worry about all this, and you can focus entirely on marketing and selling the app to your customers, either B2C or B2B.

 

Minimises Stress

 

The entire white label development process is stress-free for you as a customer. This is not their first turn around the merry-go-round. They have done this before for many other companies, so they have honed and perfected their process to a T.

You can benefit from all that experience. In no time, you will have the app that you wish to sell to your customers, and you don’t have to worry about legal complications or anything like this, since the app was yours from the moment they started building it.


It All Starts with a Consultation

 

When you decide that you are interested in creating a complex app, the first thing you need to do is have a consultation with a white label developer. During this consultation phase, a bit of brainstorming will happen to delineate exactly what you wish for your app to do.

 

Some things that will be outlined are:

 

  • The best features you wish to include
  • The target users of your app
  • What you want the finished app to look like

With all this information in mind, the white label development team will know if their team is best for what you are looking for. If it is, then they will go off and start their work, once the contract is signed.

The app development process will depend on how many features you want and how complex the app is. Everything within the app will fit your company’s aesthetic and branding. This is ensured from the very beginning.

You are not alone when it comes to the app launch either. With the assistance of the white label developer, your app launch will go glitch-free. The app development team will support you even post launch to ensure everything runs smoothly.

 

Ready to Hire a White Label Developer?

 

When you search through all the development options you have and look at the advantages of using a white label developer, the choice is absolutely clear. If you already know what kind of software or app you wish to create, then contact us today. The Web Ally Development Studio is ready to become your invisible partner in building your dream app.

With hundreds of options to create and host your website, not to mention design tools, plugins, and website analyzers, what do you choose?

Is WordPress good for your specific purposes?

WordPress is an ideal option for everyone in need of a custom-designed website, no matter if your goal is building a business, increasing sales, starting a blog, or building a professional portfolio.

Keep reading to learn more about why WordPress is the perfect choice for your website.

What is WordPress?

The WordPress platform  allows you to build and host your website. It’s extremely customizable and is ideal for any number of purposes.

Over the years, WordPress has evolved from a site on which to blog, to a full-grown hosting platform where you can run a blog, website, or eCommerce store.

WordPress.com vs WordPress.org

As you begin looking at website options, you might come across both WordPress.com and WordPress.org.

So why do these three little letters make a big difference?

WordPress.com is a free platform that you can use to create your own blog. You’ll have very limited materials to work with compared to those who host with WordPress.org, with one major difference that stands out.

Your website will be followed by “.WordPress.com” instead of just “.com”.

For example, imagine your domain name is Epic Cake World. If you decide to go with the free option when clients type in your web address it will read www.epiccakeworld.WordPress.com instead of epiccakeworld.com.

It’s worth purchasing your own domain name! It makes you seem more serious and professional.

WordPress.com

WordPress.com has quite a few drawbacks beyond the domain name, the only real pro being that WordPress backs up your site for you and it’s free (but limited). Some of the negatives include:

  • Limited storage
  • WordPress places their own ads (you don’t make money and can’t set up your own ads)
  • No custom themes
  • You can’t upload your own plugins
  • No eCommerce features

WordPress.org

WordPress.org has so many pros in comparison to WordPress.com, it’s hard to see why you would choose any other option. Just a few of the advantages are:

  • You own your website and all of its data
  • You can earn money from website ads
  • eCommerce abilities
  • Ability to create membership platforms
  • Your site is completely customizable

Why Choose WordPress?

WordPress is ideal because of the flexibility it offers. If you’re not quite sure what coding or HTML is, you’ll still be able to build the site of your dreams.

But beyond choosing WordPress.org over WordPress.com, why go with WordPress at all?

Open Source Software

WordPress offers open-source software which means that you’ll have access to a huge database of free plugins, themes, and resources.

Reliability and Ease of Use

WordPress has long been a pillar of the website building community.

It is known by everyone who builds websites and there are many resources and help guides available to make your WordPress journey easy.

There are even Facebook groups out there, created with the sole purpose of WordPress support from other users.

Features Galore

WordPress is constantly growing and changing. Features are always being added, plugins are frequently updated, and if you can’t figure out how to change something, there’s definitely a feature for it, you might just have to dig.

SEO Friendly

Search engine optimization is a business in and of itself, and while it takes time to understand and master, know that WordPress is SEO friendly. With a bit of elbow grease, you’ll be able to start ranking on the first page of search engines like Google, Bing, and Yahoo.

Is WordPress Good for Businesses?

If you’re not sure if WordPress is good for businesses, why not look at what some of the biggest businesses in the game use. Some companies that use WordPress include:

  • Tech Crunch
  • The New Yorker
  • BBC America
  • The Official Star Wars Blog
  • Variety
  • Sony Music
  • MTV News
  • Beyonce
  • Microsoft New Center

WordPress is ideal for businesses because of its incredible potential. Anything you can dream can be done on WordPress.

But what about small businesses?

If you don’t have millions as part of your website budget like many of these brands, don’t fret!

WordPress is a great choice for small businesses as well.

Is WordPress Good for Professionals?

Almost everyone has a website these days. A website is the new resume. Whether you’re a business mogul, an artist, or anything in between, you should build a professional website to showcase your work and skills.

WordPress is ideal for professionals because it requires zero coding skills! All you need to do is find a theme you love and start writing!

You’ll also find a huge variety of free add-ons (such as plugins) that can help you modify your website.

WordPress websites are also easily mobilized without you having to do any work on your end.

With just over half of all web traffic being generated from mobile devices, you need to have a website that can be accessed and look great when someone is on their phone. Plus, mobile marketing could mean double your profits.

WordPress also provides easy social media integration. Clients and employers want to know what kinds of people we are online.

Linking to your socials from your professional website means that you direct them there, presenting an air of honesty and openness.

If you’ve got clients, you might just turn them into followers too!

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So is WordPress good for professionals and businesses?

The answer is a resounding YES!

There’s no doubt that WordPress can handle the need of every individual and business.

Now, we know that you’re busy, so why not let us do the work for you.

Do you need to redesign your website? Our team is here to help you!

Contact us today to see how The Web Ally can help your business succeed.

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There are a lot of different elements that go into web design, and failing to use these elements properly can be detrimental to your site.

Using the proper web design elements can make a huge difference for your website, increasing traffic and keeping people on the site for longer. Nobody likes a confusing or complicated website, and it should be a breeze to navigate through and a pleasure to look at.

Luckily, there are some very simple things you can do to give your site the boost it needs.

Here are the most important web design elements to employ if you want your website to stand out from the crowd.

Colour Scheme

One of the most important aspects of any website is the colour scheme. It’s not something everyone will notice right away, but to the subconscious mind, it can make or break your browsing experience.

Use too many colours and your website is going to be hard on the eyes. Use too little and it comes off as boring, or uninventive. The trick is to use a few complementary colours rather than a lot of colours simply to make the website vibrant.

Use colours that complement your business and take into account how they work with the whitespace around your site. Even if you only use two or three colours throughout, this will make your site look more uniform and professional.

Typography

From font to font size, typography is another very important design element. You want your website to be easy to read, and you want to draw your visitors’ eyes to all the right places. Good typography is the way to do it.

You should not only strive for a readable font, but a unique one. Some companies are instantly recognizable through their fonts, and because of it some people will instantly think of your website or company whenever they see that font. The more you get people thinking of you, the better.

White Space

The worst sites are cluttered and messy. Not every square inch of your site needs to be filled with an image or text; in fact, it would be a mistake to try and force it.

Simple is often better. Companies like Apple have capitalized on this to great effect with their heavy use of white space in everything they do. The Google home page is another great example, where everything around the search bar and the Google logo is white, leading the customers’ eyes right where they need to go.

Of course, that doesn’t mean you need to just make everything white, but using white space properly will lead the eyes to the places that aren’t white. Colour or text will stand out much better, and tell the visitor where to look.

SEO-Elements

While not necessarily a visual design element, following SEO practices is an important element in the designing of any website today. If you’re not implementing SEO-elements into your website, it’s something to consider.

SEO means search engine optimised. That’s words and phrases that are Googled/searched more frequently, including the text on the site itself down to the meta tags and alt tags. Getting into the nitty-gritty of SEO can be a little time consuming, but even just familiarizing yourself with the basics will help you drive traffic to your website.

Navigation

You should always consider what’s best for the visitor when designing a web page, and this starts with making the site easy to navigate. How you do this depends entirely on your website, as there are a few ways to accomplish it.

Some choose to put their navigation menus at the top of the site in a row, and some use a ‘burger’, or drop-down menu: those three little horizontal lines that open up menu options when clicked or tapped. These work well for mobile, but they hide your navigation menu entirely when not in use which can lead to confusion or missed opportunities for new visitors.

Always help guide the visitor through your site, and make everything’s place obvious. Use directional arrows, in-text links, a ‘back to the top’ button for those long-scrolling pages, and anything else that can help give visitors an easy experience. Guaranteed they’ll stay longer and have a good look around if it’s easy to do.

Optimise for Speed

If your website isn’t fast to load and fast to navigate, people won’t be willing to give it the time of day. Ultimately, a lot of speed comes down to the design of the site and how you set it up.

Some simple things you can do to speed your site up is optimise all photos that you put on the site, using a CDN, and hosting your site through a dedicated server or shared hosting. Do some research into your hosts before making a choice, as some are definitely faster than others.

You’ll also want to keep plugin use to a minimum and think about implementing website caching if you’ve got a high level of traffic. A cached page doesn’t send database requests when each new person visits, meaning a much faster load time.

The Importance of Web Design Elements

A well-designed website will make all the difference in the world for you, whether you’re running a business, a portfolio site, or anything in-between. The more research and learning you do into web design elements, the more prepared you’ll be to wow your visitors and bring more traffic in. There are even plenty of eager website design agency workers who would be happy to make your website everything it can be.

Take into account all the web design elements you’ve learned here, and make that website the best it can be!

For more articles like this, check out the other stories on our blog. Feel free to contact us with any comments, questions, or concerns. We’d be happy to hear them.

Do you need to re-design your website? Our team is here to help you!

Contact us today to see how The Web Ally can help your business succeed.

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Did you know that there are over 1.94 billion active websites around the world today?

This huge number makes competition for traffic stiff. It’s vital to invest in your website’s user experience to beat the competition. And one thing that can break or make your visitor’s experience is website navigation.

Navigating a site that lacks a well-defined and logical structure is more likely to lose traffic. It’s frustrating, overwhelming, and all-around unpleasant.

Therefore, you must create a more engaging and easy-to-navigate website. To do that, consider the pointers below:

1. Get Rid of Long Drop-Down Menu

If your drop-down menu feature options that seem extensive, unfamiliar, or fairly complex, consider replacing it.

In fact, very long drop-down menus can annoy, and therefore need to get replaced with a well-detailed page. So, instead of cramming up all your products in a drop-down menu, create a page to showcase them extensively.

You should also incorporate accompanying visuals to ensure that it’s easy for a customer to find the right option.

Make sure that your site’s navigation is simple and uncluttered to avoid confusing and overwhelming users.

2. Make Searching Frictionless

Notably, websites that feature a “site search” function convert more leads into sales because visitors can find products/services easily.

Yes, visitors who search through your site have the intent to act or buy. Thus, featuring a search bar will satisfy your customers’ “I want it now” attitude.

Also, a search bar allows people to quickly key in keyword phrases and find what they want, instead of having to sift through a confusing navigational structure.

A search function will make your website customer-centric. This is beneficial considering that you’re catering to a variety of internet users including prospects, buyers, long-term customers, and knowledge seekers.

3. Build Separate Menus for Dissimilar Audiences

If you’re offering services to two or more distinct groups, consider incorporating a design interface that offers easy navigation for the different users.

This includes dividing your links into two so that visitors can view the pages they want without having to sift through irrelevant content. Also, optimize all your secondary entry points so that their landing pages offer a specific user experience.

For instance, if you’re your catering to two audiences, say employers and job-seekers, have two distinguishable links for each group.

It’s important to identify the main audience for whom the call to action and the main content will be written to. You can do this by:

  • Organizing a poll for stakeholders to vote on who’s the site’s most important audience
  • Determining your site’s most important audiences in terms of conversions
  • Figuring out the audience that accesses your site with the most frequency

You can also make use of visitor tracking to find more information about your target audience.

4. Provide Context

Most high-ranking websites use clues within their drop-down menus so that visitors can find a particular page with one click.

Without a doubt, clues go a long way in making your site easy to navigate. A clue can be a visual, a handy icon, or any other useful piece of info.

For instance, you can include bracketed numbers to show how many entries are in each of your subcategories.

Many a time, website product or category names appear technical to a time-bound visitor, which is why clues make a serious difference in navigability.

Clues can also help prevent the agonizing experiences website mobile users go through because of clunky controls, decreased screen legibility, and slower loading times.

5. Add a Fat Footer

If your website features a complex hierarchy, users are more likely to experience navigational fatigue because of having to expand sub-menu upon sub-menu.

Fat footers are an ideal solution because they enable visitors to see your entire site from a bird’s-eye view. This enables prospects to easily and quickly find a particular service, as soon as they land on your page.

A flat footer is also an excellent way to improve your local SEO.

6. Organize Your Menu Strategically

Neurobiological and behavioural evidence shows that recency and primacy get sub-served by the memory systems for short-term and intermediate memory respectively.

People are likely to experience the serial position effect when reading through lists on your website. Meaning that they’ll probably remember only the last and first items on that list.

Luckily, you can design your website to take advantage of this effect by placing your most important products or services at the end and beginning of your menu.

7. Be Specific

All your navigation labels ought to be clear and straightforward.

Because fancy terms and language may seem trendy, most visitors find them confusing and annoying. So just stick to user-friendly language.

Also, incorporate detailed labels so that new visitors can quickly identify what you offer. For example, instead of labelling a category as “products” label it as “handbags”. This will also help improve your site’s search engine optimization.

It’s important to incorporate clearly displayed breadcrumbs to help your visitors trace their movements in the website.

8. Incorporate Sticky Navigation

Fixed or sticky navigation is basically a website menu that gets locked into place.

This way, it doesn’t disappear as a user scrolls down the site’s main page. Now, sticky menus and bars can be advantageous or disadvantageous depending on your site’s navigation and design purposes.

One benefit is that they increase retention while making it easier for users to view the homepage after browsing through various pages. Think of them as a call to action that’s always available and visible.

9. Use Web Conventions

Web conventions are a set of ground rules used by designers to meet online user expectations.

Website design conventions are so impactful that you can visit a site that’s in a foreign language and still navigate your way around it. Therefore, to create an easy-to-navigate website, don’t attempt to re-invent the wheel.

Follow the same set of rules used by successful designers all over the world. That’s unless you’re sure there’s a better way to designing your website.

Invest in Better Website Navigation

Ultimately, the easier it is to navigate your website, the more time visitors will spend browsing through it. Therefore, invest in a quality website navigation system.

For help with developing and designing your website, look no further than The Web Ally.

Do you need to re-design your website? Our team is here to help you!

Contact us today to see how The Web Ally can help your business succeed.

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Your homepage is like the entrance to a super-duper, all bells and whistles luxury car showroom.

If you’ve ever been in the market for a luxury car, you might remember the sparkling clean entrance, the comfy customer seating, and the smell of brewing coffee. An Espresso, you say? Don’t mind if I do.

In the same way, you want to show your potential customers that you’ve got the goods. Whatever the products and services you offer, you need to incorporate dynamic website design.

Keep your website clean and polished, and you’ll enjoy traffic to your site all day long. Is your website in need of a revamp? Read more to learn how you can give visitors a great user experience with dynamic website design.

1. Less is More

In the world of successful websites, you’ll quickly see that the simpler they are, the better.

Of course, you want to wow your visitors with cool graphics, funky fonts, and iconic images. But in web-design, you can have too much of a good thing, and that’ll put off visitors.

Too many images and colors (we’ll discuss these later) can feel confusing and claustrophobic. Instead, dynamic web design uses images strategically, to make a point.

Of course, if you’re selling items then you’ll want your images to stand out. For e-commerce sites, make sure your images are uniform in size and shape, and you leave a good amount of space between each one, so users can easily spot the item they’re looking for.

2. Build in SEO

SEO stands for Search Engine Optimization, and it’s like the behind-the-scenes makeup artist in the world of websites.

With dynamic website design, what users see is a website that’s easy to use and fun to read. Those are some of the things that make them sit back, get comfortable and stay engaged.

When you build in SEO, though, you suddenly become way more attractive to search engines like Google, Yahoo, and Bing.

The bottom line is, your page gets bumped up in their search results. When a customer searches for something you can give them, yours will be one of the first names they see.

3. Make it Mobile-First

If you’re redesigning your website, the best thing you can do to future-proof is to go mobile-first.

With almost all of us owning or having access to a mobile device, mobile internet traffic overtook desktop traffic in 2015. This shows us 2 main things.

First, dynamic website design involves creating an easy-to-use site that’s accessible to both desktop and mobile users.

Secondly, if you mess up and focus on just one group, you’ll be alienating a massive section of the market.

But why do we say mobile first, instead of sticking with a standard design and adapting it to mobiles later?

A Truly Usable Site

If you create your website for mobile-users first, it’ll give them a perfect user experience.

When your website displays and functions perfectly on a mobile device, you’ll already be miles ahead of your competition. People will prefer your site to those that are hard to read, slow to load and too large for their device screens.

Easy to Scale

Unlike digital photographs, it’s hard to scale a large, detailed desktop site down into something suitable for mobiles. There’s often not enough space, and elements are crowded or don’t display well.

Dynamic website design means creating your website for a mobile device, so you can ensure display perfection. Once you’ve got it down pat, scaling up is easy.

You can add elements to a desktop site to make it zing and pop, but your mobile site will hold the same information and look just as good. It’s a win-win for you as you’ll drive traffic from the entire webisphere to your site.

4. Create a Favicon

When we’re browsing the web, most of us will open up multiple tabs in our chosen browser. For users to remember which one of their tabs has you in it, you’ll need a favicon.

A favicon is a little image that represents your website. Though it’s only tiny (think 16×16 pixels small), your chosen favicon is like your site’s ambassador, so choose it carefully.

As part of dynamic website design, pick an icon that blends with your brand. You could use your business or website logo. Or go with a shape or image in your site colors. You want users to look at your favicon in their tab-happy browser and know it’s you.

5. Speed it Up

There are few things more frustrating than a website that takes ages to load. In our busy, breakneck-pace lives, ‘ages’ can mean 10 seconds opposed to 3.

It might not sound like a lot but, actually, a slow-to-load website could drive away traffic. A user may see your page on a search engine and be genuinely interested. But if it takes a long time to see what you’re about, oftentimes they’ll shut you down.

There are several ways to speed up your website, like minimising HTTP requests, reducing the amount of time it takes your server to respond, or through image optimization.

If you’re a techie, you’ll be able to tweak these yourself. If not, hire a team of professionals to do it for you. They’ll have access to the best tools, latest technology and a lot of know-how, to get your site looking its best.

6. Choose Your Font Wisely

Did you know that the font you use can have a big impact on how successful your site is? Use a font that looks cool but is hard to read, and you’ll lose a lot of traffic. Users will head over to your site for all the reasons above, but once they get there, they can’t work out what you’re trying to say.

Or, maybe it’s not the readability of your font that’s the problem – maybe you’re using too many of them.

Like image overcrowding, a site that uses too many fonts will make a user confused. It will make it hard for your message to stand out, and will ultimately lose you business.

Think of that luxury car showroom again. Did you notice how they tend to group cars of the same size together? Imagine if, instead, they scattered cars around, putting big ones next to small ones, 4x4s beside sports cars. How easy would it be to spot what you’re looking for, now?

Instead of going crazy on the number of fonts you use, pick a good one and run with it.

Choose a font you love. Then, make sure it’s easy to read. Next, choose another 1 or 2 fonts that way, and stop.

You should only be using 2 or 3 fonts across your entire website. Rather than changing up the font itself, use different weights, styles, and sizes to make things stand out and catch people’s attention.

7. Make Use of That White Space

White space is pretty underrated, but it can mean the difference between minutes spent on your site, or just seconds.

To understand what white space is, think of that luxury car showroom again. Its shiny white floors provide the perfect focal point for those super-cool, iconic cars you came in to see. The more floor-space you see, the easier it is to spot the car you want and access it quickly.

The white space, or the space between images, icons, and text on your website acts as the floor-space in that showroom. The more white (or blank) space a user sees, the easier it’ll be for them to pick out just what they’re looking for.

Colors

If your luxury car showroom had a hundred cars packed in like multicolored sardines, it’d cause sensory overload. You’d be dazzled by the psychedelic colors and have no idea how to get to what you wanted.

For dynamic website design, when choosing your colors, pick one main color that compliments your theme and brand. Next, choose a contrasting color that’ll help your message pop. Finally, choose colors that compliment your base color. Adobe Color CC is a great free tool to pick colors that work.

You should only use up to 5 colors in your arsenal, but different shades are fine, too. That way your brand will be cohesive and clear, to help users understand what you’re all about.

8. High-Quality Content is Key

In the end, however incredible your website looks, and however easy it is to use unless it has some substance none of that matters.

Dynamic website design includes quality content. Quality content is how you show people your site’s not just superficial but has brains as well as beauty.

Research topics your client base is interested in, and then write about them. You can find interesting topics related to your business genre all over the internet – take a peek at online forums and see what potential clients are saying.

Another way to create quality content is a customer-focused blog. Show off what you know in a helpful way.

You can use how-to guides, Q&A videos, or pick a topic that people are confused about, and give them the facts. Controversial topics work well.

Once your users see that you know your stuff, they’ll be coming back to see what else you can tell them, and you’ll build a loyal base of followers to boot.

The Takeaway from Dynamic Website Design

Like a luxury car showroom, your website needs to have a high-end finish with lots of effective design elements built in.

Use dynamic website design tools rules like keeping it simple, going mobile-first, and making the best use of white space. These elements will keep your website looking its best and will make it easier for people to find what they need, fast.

But the thing that truly makes a user sit back and smile is good quality content. The information you give out on your website is what makes it sing – it’s your voice and personality, so make it a reflection of you. Make sure articles are clear, well-researched and well-written so your readers will be coming back for another look, time and time again.

Ready for a website revamp? Our team is here to help you!

Contact us today to see how The Web Ally can help your business succeed.

Contact Us

Stumped about what’s keeping you from getting the web traffic you want?

Your website is your primary digital marketing tool, no matter what business you operate. It’s important to have an effective website design to draw more visitors to your site and keep your current users coming back.

It is possible, however, to make a few mistakes when it comes to handling web design. These mistakes can harm your traffic and marketing campaigns more than you know.

Read on to learn about the top website design mistakes you may be making–and your solutions to fixing them.

1. Static Rather Than Responsive Design

This is one of the biggest website design mistakes out there, and an easy one to avoid.

Sites with static design are composed of a series of separate HTML files. Original websites relied on static design. Static sites are often cheaper, but may not give users the best functionality.

Responsive design, on the other hand, is pretty much the opposite. It relies on a content management system to handle pages, is easy to make holistic changes to, and lends itself to more interactive design.

In general, responsive design will maximize your user’s experience and make your job easier. Not only will you be able to easily make changes to your responsive site, but you will also be investing in a more reliable, functional, and cutting-edge design.

2. No Blog

A blog is essential to your website, and an important channel for you to produce high-quality and optimized content for your visitors. A website without a blog doesn’t give customers a chance to hear your real voice or learn important information about your business.

Blogs also go hand in hand with Search Engine Optimization (SEO) campaigns, social media marketing, and more.

Avoid this web design mistake today by starting up a blog and posting relevant and frequent content.

3. Content That Isn’t Optimized for Search Engines

This is one of the worst website design mistakes to make because it directly impairs your web traffic. It’s imperative to optimize your content for search engines so that you can boost your brand visibility and drive traffic to your site.

This means optimizing each individual page for specific and searchable keywords and phrases. You’ll also want to optimize blog posts for searches.

Local optimization additionally ensures that you appear in local searches for your product or services. For example, people searching for “independent bookstores in Kathmandu” will be more likely to find your site if it is optimized for local searching.

At The Web Ally, we can help you tackle a competitive and successful SEO campaign.

4. A Website That Doesn’t Suit Mobile

Mobile devices are the way of the future. People are relying on mobile devices more and more to search for local businesses and find information.

It’s essential to optimize your web design for mobile-use, otherwise you’ll be missing out on a large portion of the population. This means that your website will adapt to whatever screen is accessing it, for ease of functionality and use.

Websites that aren’t optimized for mobile use see high bounce rates and low traffic.

5. Too Much Content

This is one of the biggest website design mistakes because it’s so easy to do. You may be tempted to fill your website with important information for your user. This often leads to overfilling.

Too much content can actually overwhelm visitors and push them from your site. It can prevent valuable conversions and decrease profit margins.

Visitors shouldn’t have to keep scrolling to get to the useful information. Subject-wise, each page should be distinct and concise. Every sentence should have a purpose, otherwise, it should be cut.

6. Difficult Navigation

Users are picky these days, and will prioritize websites that are easy to navigate right off the bat. Make sure it’s easy to navigate your website and access key information with the click of a tab.

Difficult navigation can encourage high bounce rates and more frustrated users. Not having a search bar can also push people away from your site.

7. Poor Image Placement

Images are a critical component of your website. They supplement key information and add interactive appeal.

When it comes to website design mistakes, however, it’s possible to incorrectly place an image. Poor image placement — and choice — can take the authority out of your content and fail to capture your visitors’ interest.

It can be easier to place images poorly if you are using a free website platform, or one that is more limited in its design elements.

Images should be placed strategically but also sparingly. They should have a clear purpose and align with the content.

8. A Design That Isn’t Interactive

It’s important to think of your website as another channel of digital marketing. In this sense, it’s important for your web design to be interactive.

Interactive design may incorporate multimedia elements, such as video and infographics. If your website isn’t interactive, it may simply come across as boring, lacking in authority, and irrelevant.

Incorporate interactive elements into your web design. Also, incorporate interactive elements that educate or inform the viewer. This means a design that is both compelling and valuable.

9. Ineffective Linking

Every website is composed of a series of internal and external links. It’s important not to have too many of these links, links that are broken, or too few links.

This is one of the easiest website design mistakes to make, especially if you find yourself focusing on content building and user experience. But keep in mind that user experience can be directly informed by effective linking.

Each page on your website should have 2-3 internal links that take visitors to unique pages. Be careful of redundant internal links, or ones that send visitors in a loop. Embed relevant external links into blog posts.

10. Ignoring Your Data

In order to stay on top of your website design performance, you’ve got to keep track of data. Failing to ignore data or not keep up with analytics is one of the biggest website design mistakes.

Download Google Analytics if you haven’t already. Or learn more about website visitor tracking through The Web Ally.

Top Website Design Mistakes

Your website design directly informs user experience. In order to maximize your users’ experience and drive traffic to your site, make sure you choose a responsive and interactive design.

Pay attention to image placement and internal links. Make sure your content is optimized for search engines and mobile use. Stay on top of that website data and focus on relevant, concise, and timely content.

At The Web Ally, we can help you avoid all of these mistakes and more. Let us transform your web design into a competitive component of your digital marketing campaign!

 

Do you have design questions? Our team is here to help you!

Contact us today to see how The Web Ally can help your business succeed.

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